• Company
    • About Us
    • Partners
    • Clients
    • In the Community
  • Services
    • Digital Business Assessment
    • Velocity: Digital Strategy
    • E-Commerce
    • Digital Marketing Services
    • Application and Development Services
Centricity 360
  • Blog
  • Contact
  • Company
    • About Us
    • Partners
    • Clients
    • In the Community
  • Services
    • Digital Business Assessment
    • Velocity: Digital Strategy
    • E-Commerce
    • Digital Marketing Services
    • Application and Development Services
  • Blog
  • Contact

Customer Relationship Management

August 27, 2010

Client referral incentives, building your business starts here.

One of the first strategies I discuss with clients when they want to grow their business is to ask their existing customers for referrals. Always a good strategy.  I’ve seen and advised clients on creative strategies in offering referrals. One of my clients, an aesthetic spa, offers a gift certificate on Saturday’s if you introduce a new client to the spa by booking your appointment together. Works well. Think about your client base over the next few days and think of some creative ways to get referrals or just ask and remember to send them a thank you note.

Here’s an informative article in today’s Globe and Mail on client referral incentives:

Put Your Customers to Work for you. The Globe and Mail 27/08/2010

Richard

Centricity360


May 26, 2010

Know who your best customers are and reward them accordingly….

I read an article in the Globe and Mail this morning that really rings true for a lot of small business. Do we spend to much time trying to reward new customers and not enough marketing toward rewarding our existing customer base. Let’s not erode brand loyalty by alienating our premier customers and leave them out of our reward or discount programs. Rewarding your best customers in a way that recognizes their valued status is a key strategy that can keep people coming back to your business again and again.

Globe and Mail – Treat each customer the same, or reward the best?

http://ow.ly/1Q99p

Richard

Centricity360


January 18, 2010

Four Dirty Little Secrets of CRM Requirements Lists

In reading many articles over the weekend I came across an article from Computerworld on “Four Dirty Little Secrets of CRM Requirements Lists”, it really did hit a home run for me. The article really is a pattern interrupt in the common thinking that features and functionality is everything when it comes to evaluating a new CRM solution for your business. The secrets are these:

“Secret 1 – Features are less important than User Adoption…
Secret 2 – Features are less important than Data Credibility…
Secret 3 – Features are less important than Platform…
Secret 4 – Features are less important than Reliability…”

The two secrets that stand out for me are #1 and #2. In my experience with clients who have implemented CRM it’s less about features and functions and  more about “how can my employees use this as an effective tool to make their life easier?” or “how can automating processes with CRM save time?”. When evaluating a CRM solution for your business ask yourself  “what processes can I automate or improve” rather than looking at it in terms of what are all the functions and features that I need. Most of todays CRM have the fuctionality or can be customized to meet your needs. Data credibility is everything, that is why secret #2 is so critical. Without credible data your CRM system implementation will fail. Having a strong data migration plan that puts reliable data into the system so users can get started right away.

referring article Computerworld:

http://bit.ly/72M2qa

Richard Bolton

Centricity360


5gear

Velocity

A Digital Marketing, Lead Generation and Conversion Strategy.

 

Increase your marketing ROI and generate more revenue.

Lets us help you create a strategy today!

"Success is not final, failure is not fatal: it is the courage to continue that counts."

~Winston Churchill
COPYRIGHT ©2023 CENTRICITY 360
footer-logo
WEBSITE BY ELLSWORTH MEDIA
  • Company
    ▼
    • About Us
    • Partners
    • Solutions
    • In the Community
  • Services
    ▼
    • Marketing Hackathon Workshop
    • Assessment
    • Digital Velocity
    • Speaker
    • Consulting
  • Clients
  • Resources
    ▼
    • Articles
    • Links
  • Blog
  • Contact