Know who your best customers are and reward them accordingly….

I read an article in the Globe and Mail this morning that really rings true for a lot of small business. Do we spend to much time trying to reward new customers and not enough marketing toward rewarding our existing customer base. Let’s not erode brand loyalty by alienating our premier customers and leave them out of our reward or discount programs. Rewarding your best customers in a way that recognizes their valued status is a key strategy that can keep people coming back to your business again and again.

Globe and Mail – Treat each customer the same, or reward the best?