What is Digital Velocity?
Digital Velocity is a business model that leverages best practice digital marketing strategies and tactics to engage customers and accelerate online business growth.
It is a 5 step process encompassing the guaranteed business success approach by Centricity360:
1. Review – Assessment
2. Vision – Marketing/Sales Scorecard and Funnel Mapping
3. Strategy – Marketing Strategy
4. Execute – Engagement
5. Success – Scorecard Review
Review – Assessment
The first step in the process is to work together to achieve a mutual understanding of where the business is today, what digital strategies and tactics are working and which are not then establish a better understanding of the vision and objectives of the business. What are the outcomes and results we want to achieve? A detailed digital marketing and sales assessment will be performed getting input from marketing and sales leaders as well as key executives in the business.
Vision – Marketing/Sales Scorecard and Funnel Mapping
Building on the initial digital marketing and sales assessment it’s important to develop a clear vision of success. Setting goals for digital marketing success is essential. We will outline the goals in a SMART format.
Digital Marketing Scorecard: We will establish KPI’s around four goals: building brand recognition, generating leads, conversion of leads and customer loyalty.
Funnel Mapping: Mapping is an exercise of outlining the journey the prospects or customer will take from end to end through the marketing and sales funnel from awareness to engagement to conversion.
Strategy – Marketing Strategy
The most important step in the process is completing the online sales and marketing strategy. Again, building on the assessment, digital scorecard and funnel mapping it’s now time to build out the strategies and tactics within an online marketing and sales strategy. The strategy is a roadmap. The roadmap will include checkpoints to assess the progress and success of the digital strategy. Strategies will be created based around business vision.
Execute – Engagement
The execution of the action plan represents the ongoing engagement with Centricity360. We will work with the client to implement strategies and tactics over time and continuously evaluate successes and results.
Success – Scorecard Review
The review of outcomes and results represents part of the ongoing engagement with Centricity360. Monthly update status meeting will review all KPI’s and measure them against actual results.