Client referral incentives, building your business starts here.

One of the first strategies I discuss with clients when they want to grow their business is to ask their existing customers for referrals. Always a good strategy.  I’ve seen and advised clients on creative strategies in offering referrals. One of my clients, an aesthetic spa, offers a gift certificate on Saturday’s if you introduce a new client to the spa by booking your appointment together. Works well. Think about your client base over the next few days and think of some creative ways to get referrals or just ask and remember to send them a thank you note.

Here’s an informative article in today’s Globe and Mail on client referral incentives:

Put Your Customers to Work for you. The Globe and Mail 27/08/2010