Canadian Retailers and Ecommerce – The Future….
We have been advising our retail clients that the future is digital eCommerce. This innovative marketplace is expanding in Canada and becoming more common place for consumers to not only research there future purchases online but also buy online. A recent Retail Insider online article highlighting the Canadian retail outlook discussed the future of E-Tailing (Electronic Retailing) in Canada (2015 Canadian Retail Outlook, by J.C. Williams Group). The article highlighted their prediction for E-Tailing in Canada:
“E-tail (with 82% of Canadians researching products online and 71% making a recent purchase – source: J.C. Williams Group Canadian E-tail Report) is now a formidable and growing force. Commodities like electronics and entertainment have penetration of over 30%—and even apparel has 18% of expenditures spent online. Any retailer not moving to cross-channel or omni-channel retail will be left behind.”
Rereading the final sentence of this quote we think its important to highlight, “Any retailer not moving to cross-channel or omni-channel retail will be left behind”. Don’t get left behind on this incredible opportunity.
eMarketer: Retail Ecommerce Sales in Canada to Near C$30 Billion
Retail Insider: 2015 Canadian Retail Outlook, by J.C. Williams Group