Adding Coupons can Help your Email Marketing Performance

Dealing from experience there has always been a greater open rate and click rate on emails that have some form of coupon. Working with one client of ours, they wanted to include a coupon in a newsletter email blast. The coupon was readily available on they’re website. We decided to put the coupon in the email to test the conversion rate. Wow! What a difference. They’re client clicks on the coupon was astronomical in comparison to they’re previous emails and to the click rate of the coupon on the website, ten  times higher. Try adding a coupon to your next email blast to test conversion.

CouponEmails with discounts have higher open, click and transaction rates.

 

 

 

 

Reference: Read more at Emarketer. Article: Not Happy with Your Email Metrics? Include a Coupon

Richard Bolton

C360

Emails with discounts have higher open, click and transaction rates
Read more at http://www.emarketer.com/Article/Not-Happy-with-Your-Email-Metrics-Include-Coupon/1010683#t8yP5WYl1LF1fp73.99