While 84% of Canadians are online, just 17% of businesses sell online. Source: BDC
Since watching this video it has always resonated with me that not a lot of Canadian businesses seem to be sold on the whole idea of selling their products online. As this chart shows US based companies are investing more and more this year on their website. If Canadian businesses are to follow suit I do recommend you consider adding an eCommerce component to your website tool kit and start testing the market of your products and services online.