I’m always intrigued by companies that use innovative ways to handle customer service issues. I’ve heard that Dell monitors the cloud for anything said about its product. Specifically any consumers using Twitter to ask questions regarding Dell products. Imagine, proactive customer support. Why wait for the consumer to call support. Dell monitors Twitter for any mention of their products and proactively sends responses with links to knowledge base solution articles, even if the Tweet is not direct to Dell support. Now that’s a competitive advantage through proactive customer service. Great job Dell!
How Dell Provides Tech Support Though Twitter