The Benefits of Video Marketing for Business

“The Benefits of Video Marketing for Business written for the Milton ChamberVideo of Commerce Newsletter”

A few years ago I read an interesting article in the Globe and Mail that left a lasting impression on me. The article explains how presidents and business owners in this fast pace economic climate consume information; in short snippets of written text and online videos. The article detailed that preference is given to watching online videos. Video engages more senses than written text which only uses one medium.

The fact that there is somewhat of a video revolution going on is not new. You Tube has now become the second largest search engine on the internet; it has become so popular that it receives more visitors every day than the company that owns it, Google. There are literally billions of daily views of videos online and there not just videos of furry puppies chasing their tails. Businesses are leveraging the power of this tool to educate their audience.

In fact, this summer was a perfect personal example of the power of this media. We were at the cottage for the Canada Day Long Weekend, on beautiful Lake Temagami. My sister bought a tent for my nephew. On the day of the camping trip the instructions did not do justice to the task of assembling this monster in the 3 easy steps that were recommended. She surfed over to You Tube and there was a step by step video from the manufacturer on how to assemble the tent. 1-2-3 Done!

The Milton Chamber of Commerce recently launched a Video Profile Program in partnership with Creative Bube Tube offering a web commercial for member only businesses. This unique way of marketing not only provides a visual experience of your business to other Chamber members and local online customers but it also opens your business to a national and international marketplace. Take advantage of this program by calling the Chamber for details today!

Here are a few of the many benefits of online video marketing for your business today:

  • People Like Viewing Videos: As I mentioned above, people are watching billions of videos every day, it’s today’s preferred method of communication. Businesses are now using this media for; providing helpful advice and product demonstrations, client video testimonials, sale and event promotion, how-to -videos and product reviews, store front walk- through and online commercials etc. Remember, online audiences are more excited about watching than they are about reading content. Video offers a better quality experience to your prospective customer.
  • Search Engine Optimization Benefits and Website Stickiness: When posting a video on You Tube, a website or blog and properly tagging (keyword labelling) it increases your internet search ranking. Videos now appear in Google search results or SERP’s (Search Engine Results Page).  Video can also cause prospective online customers to spend more time on your website or sticking to your site longer reducing your bounce rate (The more compelling your website the more visitors will stay on your site and convert to customers or clients).
  • Increase Branding and Credibility:  By uniquely branding your videos you can increase your business visibility and reach by displaying your logo and website on the video. Videos can also position you and your company as thought leaders or experts in your field giving you more online credibility.
  • Global Audience Reach: If you’re looking for a way to expand your business outside of Milton to an international marketplace a video on YouTube can open your business to the world. Imagine the possibilities if your video went viral across the internet!

These are but a few of the many reasons to look into posting video for your business. Grab your digital video cameras or call the Chamber today and take advantage of the Video Profile Program.

See you online!

Richard Bolton

Centricity360 Consulting

VP Milton Chamber of Commerce