Understanding you customers social behaviour……
I had a chance to watch a webinar yesterday presented by @jowyang and @charleneli of @altimetergroup. These two I follow closely in the realm of social media. There presentation was on #socialgraphics, the first step in the Social Media Strategy process. Socialgraphics is really all about having a firm understanding of exactly who the people are that you are going to influence and what are the capabilities of this audience on the social web. Your customers, prospects, partners and colleagues are communicating and interacting on the web using the available social networks and tools. To communicate your influence it’s important to listen first and understand your audience. What types of social networks, media sharing and assets do they engage? What are their goals for doing so? Who are the influencers?
Find the prsentation and webinar here: