Social Media and ROI
Is there an ROI to social media? I believe it’s an objective that is a critical part of any social media strategy. A quantitative objective has to be established. Is it easy to measure, not always. There are more and more tools that are being developed to track and report on social media, like Radian 6. I counsel my clients on developing business processes that take online marketing initiatives like social media and we develop a conversion process within a CRM (Customer Relationship Management) system that ultimately leads to passing social media conversations that have been nurtured by marketing to sales as qualified leads. With a conversion process in place, we can start to see that quantitative objective or ROI coming to fruition.
As always Eric Qualman always puts together very interesting videos on You Tube. Here is his latest video on Social Media ROI.