Deal with your customers from the inside – out. It all starts with kneading the cookie dough.
How you treat your internal resources, i.e. your valuable employees, can have a profound impact on the growth of your business. Particularly, if your customers are watching and admiring how you manage your company. Being socially responsible internally can have huge paybacks in as far as business growth. I was reviewing my weekly podcasts and watched this video podcast from BusinessWeek – Entrepreneurs Notebook: